The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight
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PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar
Frontiers | Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
The Moderating Effects for the Relationships between Green Customer Value, Green Brand Equity and Behavioral Intention
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink
Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
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Green Brand Equity in industrial B2B markets
Build Your Brand Value by Becoming More Sustainable
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern | PLOS ONE
Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey | Semantic Scholar
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PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar
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PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar
Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective - Kang - 2012 - Corporate Social Responsibility and Environmental Management - Wiley Online Library
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives - Minh-Tri Ha, 2021
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Sustainability | Free Full-Text | Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism
